Auxiliary Task: In which newspaper will my advertisement be positioned?

I have decided that my advert will be positioned in The Guardian. The Guardian quite often includes advertisements of up and coming film and television shows, including documentaries. Quite often you will find channel 4's documentaries advertised in the newspapers. I have decided to place my advertisement in this newspaper because 

About The Guardian

The Guardian's current logo

The Guardian (formally known as the Manchester Guardian) is a British national broadsheet newspaper. It was founded in 1821 and has since grown from a 19th century local paper to a national paper with sister papers, The Observer and The Guardian Weekly, as well a large web presence. 


Demographics

Source: NRS Jun 11 - Dec 11	Readership 000s	Cover %	Profile %
All Adults	1043	2.1	100
Men	549	2.2	53
Women	494	1.9	47
Age
15-24	216	2.7	21
25-34	153	1.9	15
35-44	162	1.9	16
45-54	160	1.9	15
55-64	181	2.5	17
65+	171	1.7	16
Social Class
AB Adults	697	5.3	67
ABC1 Adults	922	3.4	88
ABC1C2 Adults	992	2.6	95
C1 Adults	225	1.6	22
C2 Adults	70	0.6	7
DE Adults	50	0.4	5
AB Men	378	5.6	36
ABC1 Men	497	3.8	48
ABC1C2 Men	526	2.8	50
C1 Men	119	1.8	11
C2 Men	29	0.5	3
DE Men	22	0.4	2
AB Women	319	5.0	31
ABC1 Women	425	3.1	41
ABC1C2 Women	466	2.5	45
C1 Women	106	1.4	10
C2 Women	41	0.8	4
DE Women	28	0.4	3
ITV Region
Anglia	80	2.1	8
Border	3	0.6	0
London	424	4.2	41
Central	121	1.6	12
Wales & West	63	1.4	6
Grampian	9	0.9	1
Yorkshire	84	1.6	8
West Country	34	2.2	3
Meridian	90	1.8	9
Granada	70	1.3	7
Tyne Tees	21	0.9	2
Central Scotland	42	1.4	4

 Source: http://www.nmauk.co.uk/nma/do/live/factsAndFigures?newspaperID=12

The demographics show that slightly more men read The Guardian than woman. This links in with the survey I conducted with my target audience in which I found that documentaries have more of a male audience but only slightly. I've also found that the age groups are roughly the same as I found in my surveys. This means by choosing this newspaper to include my advertisement, I am more likely to attract my target audience.