Auxiliary Task: Newspaper advert flat plans

 Flat Plan 1:

 Flat Plan 2:

 Flat Plan 3:

Above are my flat plans for advertisements that would be published in a national newspaper. The first flat plan shows a blood biker pictures from behind. The logo on the back of the reflector vest is in focus. I think this advert is quite effective because this one word denotes what the company are about and what they do. It is easily recognisable. My only criticism of this flat plan is that it is perhaps a bit too simplistic. 

The second flat plan shows a blood biker as he is delivering blood on his bike. It may be hard to get a good quality still shot of the biker like this however and I would have to rely on a still taken from footage. 

My third flat plan focuses in on the urgent blood logo on a blood pack, as the pack is being delivered in hospital. The logo denotes exactly what the company do and the image as whole shows that blood bikers deliver and in turn save lives. 

Overall, sketch one will be the design I will develop further and use after I research into institutions and conduct surveys with my target audience.